Why Four Seconds?

Make more money.

Have more freedom.

Lose the weight.

Grow the business.

Fix the relationship.

Find the answer.

Meanwhile, something much smaller can take over an afternoon.

A look.

A comment.

An email.

No response.

No likes.

Something someone said three days ago.

The event can be tiny.

What follows doesn’t have to be.

Sometimes the moment is over in minutes.

But we replay it for hours.

Or days.

Maybe we don’t always need to start with the big things.

Maybe we start with something small.

Four seconds small.